Does AdWords Work?
Depending on the competitiveness of the keywords you're bidding for and the relevancy of that keyword to real conversions for your company, AdWords may or may not work for your business.
For the most part, I have found that Google AdWords is extremely effective for many kinds of businesses, as long as they don't waste their money on the wrong keywords, or write weak, low CTR ads.
PPC can be a tough nut to crack for small businesses, but devoting just a little more time to managing a paid search campaign can be enough to put you ahead of the vast majority of advertisers.
With more than half of AdWords users only bothering to optimize their campaign once per quarter, is it any wonder that some small businesses are failing to see the results they’d hoped for?
AdWords isn’t a magic bullet that will solve businesses’ paid customer acquisition problems. Like anything else, success takes hard work and dedication.