About Growth hacking

Growth areas
If you're not familiar with the term, growth hacking is where marketing tactics meets product development. Its goal is to get the product to market itself. A growth hacker studies how people use your product and continually test and optimize every digital touchpoint in order to get prospective customers to take action.

Without metrics or data, a growth hacker can feel out of place and uncomfortably exposed. This strong bias towards data drives a growth hacker away from vanity metrics towards metrics that will make or break the business. Data and metrics are paramount to the scientific way a growth hacker discovers a path to growth. Rather than looking at metrics as strictly a reporting mechanism or data as a way to geek out, growth hackers view both as inspiration for a better product through a process of theorizing and testing.

AARRR: Pirate Metrics

The AARRR framework is divided in 5 steps.
Every startup needs to get customers through 5 key stages, Acquisition, Activation, Retention, Referral & Revenue. AARRR!

Entrepreneurs need to ask the right questions: how can I measure and optimize each step of my funnel to grow quickly and expand my customer base? One simple answer is: AARRR.
AARRR is a wonderful framework to help you better understand your consumers. It’ll help you measure your funnel and enable you to optimize it for the better.
Since AARRR are very simple and actionable metrics, you’ll be able to quickly understand & implement them.


Increase Customer Acquisition
Acquiring new customers means understanding what makes your customers tick. A successful company should have a continuous flow with prospects and be careful for not wasting money in the wrong channels.


Optimize Customer Activation
This is the first time that people experience your “Aha!” moment and they benefit from the value proposition that you promised them.


Improve Customer Retention
Acquisition and activation mean nothing if people don't stick to your product or service. This is one of the most vital factors if you want to achieve sustainable growth.


Generate More Revenue
People who pay for using your product or service are those that put the real fuel to your company.


Boost Referrals
Once people love your product, you need to start to optimize viral growth mechanisms and boost your growth engine. Viral growth is absolutely essential for achieving any significant scale in a B2C or B2B company.

AARRR Metrics Funnel Diagram

Pirate Metrics is a simple growth hacking framework by Dave McClure