• Growth Hacking

    Growth hacking is more a mind-set than a tool kit

    Think out of the box

  • To measure is to know

    Google Analytics and Google Search Console

    Get the data you need to make intelligent decisions

  • Search Engine Optimization

    SEO is the best way for acquisition

    USE SEO as the start of your AARRR model

  • Search Engine Advertising

    Use remarketing for a better activation

    SEA is the best alternative where seo fails

Play Video - Wat is Growth Hacking

What is Growth Hacking

Growth hacking is a process of rapid experimentation across a range of marketing channels to identify the most effective ways to grow a business.

The term is typically applied to customer acquisition, retention and monetization strategies used by newly-formed companies, which don’t have the resources to employ standard corporate marketing strategies. Growth hackers are marketers, engineers and product managers that are trained to specifically focus on building and engaging the user base of a business.[1] Growth hackers often focus on low-cost alternatives to traditional marketing, e.g. using social media and viral marketing instead of buying advertising through more traditional media such as radio, newspaper, and television.

Those people who specialize in growth hacking use various types of marketing and product iterations — rapidly testing persuasive copy, email marketing, SEO and viral strategies, among others, with a purpose to increase the conversion rate and achieve rapid growth of the user base. It can also involve on-line community management and social media outreach, driving brand experiences on social media outlets to improve performance metrics such as driving customer acquisition and selling products. It can be seen as part of the online marketing ecosystem, as in many cases growth hackers are using techniques such as search engine optimization, website analytics, content marketing and A/B testing.

Growth hacking is particularly important for startups, as it allows for at the early-stage launch face, when they focus on lowering cost per customer acquisition, whereas aiming to facilitate word-of-mouth advertising and increase customer life-time value
(source: Wikipedia)

More about Growth Hacking

Famous Growth hackers

A few interesting growth hackers to follow.
Omar Mohout
Professor of Entrepreneurship. Mohout is de oprichter van Meetup Group - Growth Hacking Belgium.

Omar Mohout

Growth Engineer - entrepreneur turned mentor

Was de belangrijkste growth/marketing exec bij Dropbox, Eventbrite, Lookout, LogMeIn (IPO), and Uproar (IPO). Nu is hij de CEO/Founder van Qualaroo and GrowthHackers.com .

Sean Ellis

Key early growth/marketing exec at Dropbox.

Blake is een growth expert en een advisor voor verschillende bedrijven in de SF Bay Area. Hij spreekt regelmatig over Growth Hacking en Virale Marketing.

Blake Commagere

Growth Expert, Serial Entrepreneur, Angel Investor