Link your AdWords and Analytics accounts
Linking your AdWords and Google Analytics accounts gives you access to the entire picture of customer behavior, from ad click or impression through your site to conversion. Once you’ve linked your accounts, you can use insights from Analytics to refine and optimize your AdWords campaigns, improving the overall performance of your business.
When you link accounts, you:
Begin seeing ad and site performance data in the AdWords reports in Analytics
Can import Analytics goals and Ecommerce transactions directly into your AdWords account
Can also import valuable Analytics metrics—such as Bounce Rate, Avg. Session Duration, and Pages/Session—into your AdWords account
Get enhanced Remarketing capabilities
Get richer data in the Analytics Multi-Channel Funnels reports