Online Coaching - Offer Discovery Calls
Provide free discovery calls to prospective clients to understand their needs, assess their fit for your coaching services, and discuss how you can support them. Use this opportunity to showcase your expertise, build rapport, and present your coaching offerings.
Offering discovery calls is a powerful way to connect with prospective clients and showcase your coaching services. Here's a step-by-step guide on how to effectively offer discovery calls:
Set clear objectives: Clarify the objectives of your discovery calls. Determine what you want to achieve during the call, such as understanding the client's needs, assessing their fit for your coaching services, and establishing rapport. Define the desired outcome of the call, whether it's to move forward with a coaching agreement or provide guidance on next steps.
Create a structured process: Develop a structured process for your discovery calls to ensure consistency and maximize the value you provide. Outline the key questions you will ask, the topics you will cover, and the duration of the call. This structure will help you stay focused and ensure that you gather the necessary information.
Promote your discovery calls: Promote your discovery call offering on your website, social media platforms, and other marketing channels. Clearly communicate the purpose and benefits of the call to potential clients. Include a call-to-action that prompts them to schedule a discovery call with you.
Use a scheduling tool: Utilize a scheduling tool that integrates with your calendar to streamline the process of booking discovery calls. Provide a link or button on your website or in your email communications that allows potential clients to easily schedule a call at a time that works for both parties.
Prepare for the call: Prior to the discovery call, gather relevant information about the potential client, such as their background, challenges, and goals. Review their responses if they have filled out a questionnaire or provided any details in advance. Familiarize yourself with their needs and tailor your approach accordingly.
Active listening and empathy: During the call, practice active listening to understand the potential client's needs, concerns, and aspirations. Show empathy and create a safe space for them to share openly. Use probing questions to dig deeper into their motivations and desired outcomes. Demonstrate genuine interest in their journey and actively engage in the conversation.
Showcase your expertise: Demonstrate your expertise and knowledge during the call. Share relevant examples, case studies, or success stories from previous clients to illustrate the impact of your coaching services. Help the potential client envision how working with you can help them overcome their challenges and achieve their goals.
Present your coaching offerings: Discuss your coaching offerings and how they align with the potential client's needs and goals. Clearly communicate the value, benefits, and outcomes of your coaching services. Tailor your presentation to address their specific pain points and demonstrate how your coaching approach can address them effectively.
Establish rapport and build trust: Build rapport with the potential client by being authentic, empathetic, and understanding. Show genuine care for their well-being and offer insights or suggestions during the call to demonstrate your commitment to their success. Establishing trust is essential for moving the client forward in the coaching process.
Determine next steps: At the end of the discovery call, discuss the next steps with the potential client. This can include providing a proposal, outlining the coaching program that suits their needs, or scheduling follow-up sessions. Be transparent about your pricing, terms, and what they can expect from working with you. Allow the potential client to ask questions and address any concerns they may have.
By offering discovery calls, you create an opportunity to connect with potential clients on a deeper level and demonstrate the value of your coaching services. Focus on understanding their needs, showcasing your expertise, and building trust. Discovery calls serve as a powerful tool for converting prospective clients into paying clients and establishing successful coaching relationships.