Unbounce - The #1 Landing Page Platform
There are plenty of landing page builders on the market in 2020 but one of the standout things about Unbounce is that it’s a purely conversion-driven platform. The whole point of building landing pages is to convert visitors into leads and paying customers – and Unbounce is built specifically for this purpose.
Unbounce comes with unlimited A/B testing, which is a crucial tool for optimising for conversions. But it also comes with built-in tools designed to capture more leads, including popups and sticky bars and AI optimisation features.
Unbounce pros & cons
Overall, Unbounce is a great piece of software and there are plenty of good things to say about. There’s always room for improvement, though, and here are the pros and cons I’ve experienced while using the platform.
Unbounce pros
Quickly build and publish landing pages
Quickly create variants for testing
Excellent templates and third-party sources like ThemeForest for more templates
Highly customisable
Great landing page builder
Split testing functionality is good
Unbounce cons
Form builder lacks some key features
You can’t split test existing landing pages created outside of Unbounce (something you can do with platforms like VWO and Google Optimize)
The Unbounce landing pages were lost as a data source in Google Analytics – I found a workaround but it wasn’t ideal
You can’t add custom classes to buttons so I had to rebuild them in HTML, which prevented me from tracking goals in Unbounce
I’m not going to lie – some of those cons added a lot of initial extra work but you’ll end up with the same problems on most landing page builders like Instapage and Leadpages.
If Unbounce opens up the platform to split test landing pages previously built outside of the software, this would be a huge win and the ability to add custom classes to buttons would save a lot of time as well.
Overall, Unbounce is going to save you way more time than it costs and, once you’re up and running with the platform, it’s pretty hard to do without. The landing page builder is great, the templates available are excellent and you get a lot of freedom to customise your pages.
Unbounce’s split testing features are solid, too. Sure, they’re not as extensive as a dedicated piece of A/B testing software but it’s a strong offering for a landing page builder and more than you’ll get from most alternatives.
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