What Is Inbound Marketing?

Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. While outbound marketing interrupts your audience with content they don’t always want, inbound marketing forms connections they are looking for and solves problems they already have.

The idea behind inbound marketing is to create and distribute relevant and valuable content that the customers want. ... In contrast, outbound marketing includes traditional approaches, such as direct mail, cold calling, radio ads, television ads, trade shows and telemarketing.

Examples of Inbound Marketing

Topical blogs.
Social media campaigns (Facebook, Twitter, Pinterest)
Ebooks.
Search Engine Optimized (SEO) website text.
Viral videos.
Web-based seminars (Webinars)

 

The inbound methodology is the method of growing your organization by building meaningful, lasting relationships with consumers, prospects, and customers. It’s about valuing and empowering these people to reach their goals at any stage in their journey with you.

The inbound methodology can be applied in three ways:

Attract: drawing in the right people with valuable content and conversations that establish you as a trusted advisor with whom they want to engage.
Engage: presenting insights and solutions that align with their pain points and goals so they are more likely to buy from you.
Delight: providing help and support to empower your customers to find success with their purchase.