What is Optionmonster.com ?
Do you want to boost your email list signups? OptinMonster is the best conversion and lead generation tool on the market today.
Email is the most cost-effective way to reach out to your users and customers. But you need to get your potential customers’ email addresses first before you can send them any emails. Seems obvious, right? Of course, sending users unsolicited emails is called spamming, and using spammer tactics will be detrimental for your business and your website. You have to tread carefully.
This is why you see websites asking for your email address, and asking for your permission before engaging with you. Even large websites like Facebook, Twitter, and Instagram engage in cautious email marketing and want your email address. It really is the BEST, and the most powerful online marketing tool.
The problem is, adding a simple signup form to your website doesn’t work very well on its own. Users often ignore those “basic” signup forms.
Without a lead generation plugin, 70-90% of people visiting your website today will never come back again. However, a properly-integrated and cleverly-used lead capturing plugin can help you convert those visitors into subscribers and paying customers.
OptinMonster Review: How It Helps You Grow Your Business
OptinMonster is more than just an optin & lead generation tool. It’s a complete conversion optimization software that helps you grow your email list, plus increase sales and revenue.
Although you can find a lot of different use cases, in our review, we’ll explain how OptinMonster can help you grow your business if you’re a publisher or an eCommerce merchant.
OptinMonster for Publishers
If you’re a publisher, below are a few examples of how OptinMonster can help you grow your business.
1. Grow Your Email List Rapidly
OptinMonster makes it easy to create an eye-catching optin form that converts. With its behavior detection technology, you can show the right campaigns at the right time to the right visitors. That way, you can ensure that your optin forms are displayed when your visitors are most receptive to subscribing to your email list.
For example, if you were mentioned on a top blog in your niche, then perhaps you’d want a targeted campaign just for the people visiting from that particular blog. With OptinMonster, you can show highly-customized messages based on the referral source to turn your visitors into subscribers.
Similarly, you can run a targeted campaign based on the user behavior, page of your site, visitors’ location and device (desktop, mobile, or tablet), and more.
2. Increase Pageviews
Aside from growing your email list, OptinMonster can help you grow your pageviews. It redirects your engaged website visitors to your most popular pages with their behavior detection rules combined with the Yes/No feature.
3. Turn Your First-Time Visitors Into Regular Visitors
Studies show that over 70% of first-time visitors will never return to your site. In most cases, this means that about 98% of your marketing efforts are going to waste and you’re losing money in customer acquisitions as well.
With an email list, you can build a connection with your visitors and encourage them to visit your site more often.
Rather than sitting idly by while your potential customers leave your site, you can use OptinMonster to show a targeted campaign or popup form at the precise moment your visitors are about to leave. That way, you can convert an additional 2 to 4% of your first-time visitors into subscribers and possibly turn them into regular visitors.
OptinMonster for eCommerce Business
If you’re an eCommerce merchant, below are a few ways OptinMonster can assist you in growing your business.
1. Reduce Cart Abandonment
Shopping cart abandonment is probably the biggest challenge eCommerce retailers have to tackle.
OptinMonster’s exit-intent technology shows a targeted campaign to abandoning visitors and encourages them to convert before they leave.
Below are a few campaign ideas you can display to your abandoning visitors:
* An invitation to chat with a support agent
* A special discount offer to encourage a purchase
* An invitation to download your lead magnet by joining your email list
2. Grow Your Email List
Of course, growing an email list is vital for your eCommerce business. With OptinMonster, you can create highly-targeted campaigns to grow your email list and convert your subscribers into customers.
3. Onsite Retargeting
‘Retargeting’ is a buzzword in the eCommerce industry.
Traditional retargeting is offsite retargeting that targets your customers after they leave your site with personalized ads.
OptinMonster allows you to run onsite retargeting that targets your potential customers on your site before they leave by prompting a customized exit popup campaign.
The exit popup will be triggered at the precise moment your customers are about to leave.
