What is Quora marketing
Every new or small business that wants to scale should pay attention to Quora and spend a lot of time on here. With so many people competing for the business of the same pool of clients, you have to get creative when it comes to lead generation. Quora is an out-of-the-box way to connect with potential clients that are both easy and free. With a little strategy and application, you can use Quora for B2B lead generation and grow your clientele.
The truth about Quora marketing is that it’s nothing like any other type of marketing.
You can’t cold message here. You can’t push your services or products. You can’t just drop the links to your website without a reason. You can only play by their rules!
And that’s what makes Quora so great!
Quora consists entirely of user-generated content. And thanks to Quora’s terrific understanding of what their product is about and what the users expect from it, the platform favors two things:
Actively engaged community members
And once you get to know Quora better, you start to understand why.
users value Quora because it’s become a place where you can get short and definite answers to questions you have. And quite often you’ll get them from people with first-hand experience on the topic. And since Quora is a social media with user-generated content, the users naturally play a huge part not only in creating, but moderating content too.
All they had to do is to come up with algorithms that would help them deliver their best content to readers and motivate great writers to come up with more great content.
Why it matters to you as a business owner or marketer?
Choose your favorite reason:
Quora has over 300 million monthly active users
On average, they get over 640 million visits a month
Almost 30% of their traffic comes from the United States
It’s a great platform to deliver native content to a diverse audience
According to SimilarWeb, they are the second place people go looking for answers after Wikipedia
And last but not least, although Quora’s business model is monetizing through ads, it is still possible for businesses to reach users organically, without spending a dime. Given, of course, that they produce high-quality content.
Whether you use one or all of the Quora lead gen approaches, you have the power to make meaningful connections with potential clients. Engage with others, add value, pitch your services and land clients. Take advantage of the free lead generation opportunities on Quora to grow your network and better your business.
Why Marketers Should Consider Quora?
Quora is driven by the mission to share and grow the world’s knowledge online.
Knowledge exists in a lot of places—books, magazines, podcasts, and all over the Internet. It goes beyond hard truths and facts about the world.
Much knowledge is actually experiential, subjective, and made up of many opinions that can all be correct.
Quora uses advanced machine learning and AI to connect people who have the knowledge to those who need it in the form of questions and answers.
It works to get the right question and the right answer to the right person at the right time. You can even write a question and specifically reach out to the right people to answer it.
As you use the platform, Quora learns more about your expertise and experience and directly routes questions to you that you might be able to answer.
It then surfaces the conversation to other experts who can upvote and support your answer. As a result, every user gets a highly personalized feed that becomes more refined the more you use the site.