What is outbrain ?
Outbrain is a native advertising company. It uses targeted advertising to recommend articles, slideshows, blog posts, photos or videos to a reader. Some of the content recommended by Outbrain link to publisher's own content, while others link to other sites. Those other sites pay Outbrain for clicks, and Outbrain pays the publisher on which the links appeared.
Right now, when users are installing ad blockers at record highs and people are starting to automatically block out ad content, it’s more important than ever to ensure that your ad is being shown to the right people in the right place at the right time. Your message needs to be hyper-relevant to them, or you can’t expect to see any results.
Outbrain advertising is a platform that can potentially help with this, offering native advertising solutions that are designed to help you expand your reach while delivering relevant content to your target audience.
Outbrain is one of the world’s most popular native advertising platforms. Thousands of advertisers are already taking advantage of using it, so why miss your chance?
Whether Outbrain will be the platform you’ll use to launch your very first native ad campaigns, or you just want to access a wider inventory, the platform will help you meet your goals.
How much does Outbrain advertising cost?
And here comes the most critical question. Offering the best placements on the world’s premium websites, Outbrain must be quite expensive to work with. Or not?
In fact, an average Outbrain campaign will cost you less than most traditional paid advertising campaigns. The minimum spend for a campaign here is $20 per day, which is lower than Verizon Media Native and Taboola require.
The minimum cost per click is $0.03, but you won’t win an auction bidding this low. The Outbrain team suggests choosing a value between $0.80 and $1.00 for desktop and $0.40 – $0.60 for mobile. Starting with higher bids, you’ll be more competitive and get more traffic that will allow you to analyze your strategy effectiveness. After the launch, you can always adjust your bidding strategy and lower or increase bids.
Outbrain vs Taboola
These top native advertising platforms had been competing for quite a long time – up until the announcement of their merger in October 2019. The transition process will take a year or so, and meanwhile, advertisers will still be using these two platforms separately.
It’s hard to tell which one is the best, as the choice of the right native ad platform highly depends on your goals, preferred targeting options, or publishers you want to target. While Taboola and Outbrain are similar in multiple ways, we should say Outbrain campaigns are usually easier on the wallet.
However, if you want to scale your high-performing campaigns, using the combination of these two platforms can be extremely beneficial. The quality of incoming traffic and available features are quite similar, and this means that working with both Taboola and Outbrain, you’ll double your reach without taking an extra effort.