What is search intent?
Search intent (also known as user intent) is the primary goal a user has when searching a query in a search engine. Many times, users are searching for a specific type of answer or resource as they search.
Understanding search intent can be the secret ingredient that brings your content strategy from okay to outstanding.
It’s the reason why someone conducts a specific search. After all, everyone who does an online search is hoping to find something. Is someone searching because they have a question and want an answer to that question? Are they looking to visit a specific website? Or, are they searching because they want to buy something? Many of these different types of searches form parts of the user journey.
Over the years, Google has worked hard to improve its algorithm to be able to determine people’s search intent. And, Google wants to rank pages that best fit the search term, as well as the search intent behind a specific search query. That’s why it’s essential to make sure your post or page fits the search intent of your audience.
Take pizza for example. Searching for a pizza recipe has a different intent than searching for a takeout pizza, which is also different from searching for the history of pizza. Though they all revolve around the same overall topic (pizza), these users all have different intents.
How to optimize your content for search intent
You want to make sure that a landing page fits the search intent of your audience. If people search for information, you don’t want to show them a product page. At least, not immediately. You’d probably scare them away. If people want to buy your product, do not bore them with long articles. Lead them to your shop.
Optimizing your product pages for more commercial driven keywords is a good idea. If you sell dog vitamins, you could, for instance, optimize a product (category) page for [buy dog vitamins]. Perhaps you also have an article about administering vitamins. You could, for example, optimize that article for the search term [how to give vitamins to my dog].
It can be quite hard to determine the search intent of a query. And, perhaps different users will have a (slightly) different user intent, but still land on the same page. Luckily, there is a direct source to look at if you want to know which intent fits your keywords: the search results pages.
Course tip: Search Intent for better SEO (#1 SEO Ranking Factor)
For a better SEO, it is important that we should be publish content keeping in mind the latest updates by Google. Google has designed its algorithms in the manner that, it is now able to understand the intention behind any query. Therefore, it tries to bring those results on the First page of Google, which have highest potential to satisfy the user intent. For SEO Practitioners, it becomes important to publish the content satisfying the Search intent of the user. This not only assist us in winning the confidence of algorithms like Rank brain, but also it will help in improving the conversion rate and organic visibility.
What is included in this course?
The course will help you in understanding various aspects related to Search intent. Introduction You will see meaning, basics and types of Search Intent. These will help you in understanding the basic aspect of Search Intent. Sales Funnel Users on Google behave in a certain pattern. They follow a journey through which they make their mind to shop anything or take actions. This is called buyer journey. Understanding buyer journey is really very important if we want to produce content that can satisfy the Search Intent. This not only help in improving the Conversion Rate but it also help us in increasing the Organic visibility and other brings other SEO benefits like topical optimization and Semantic SEO.
Search intent and Sales funnel have a deep relation with each other. Understanding various kind of Search Intent It is important to understand the different types of search intent, if we want to publish Relevant Content on our website. This course contains various types of Search intent and also how can we work on these to make improve our Semantic SEO score and to bring the effect of topical optimization, which has become very important SEO strategy especially after hummingbird and Rankbrain. Content Strategy It is important to publish the content strategically. So you will learn the basic 3C strategy that is essential to publish relevant content.