Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tool that allows you manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.  Information from one data source (your website) is shared with another data source (Analytics) through Google Tag Manager.



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What Is GTM Server-side Tagging ?

Server-side tracking is a brand new feature in the Google Tag Manager. So far it is a non-public beta, available to partners for testing. Server-side tagging allows analytics and marketing tags to be processed on a server instead of the user’s browser, speeding up the website, reducing network traffic and improving overall tracking accuracy.