Martech is the blending of marketing and technology. Virtually anyone involved with digital marketing is dealing with martech, since digital by its very nature is technologically-based. The term “martech” especially applies to major initiatives, efforts and tools that harness technology to achieve marketing goals and objectives.
MarketMuse accelerates content creation, reinventing how marketers improve organic search rankings, drive expertise in their industry and impact revenue.
Apple recently announced it will allow a small selection of users leave reviews and upload photos for businesses.
Google Consent Mode is an open API developed by Google that lets your website run all its Google-services, such as Google Analytics, Google Tag Manager and Google Ads, based on the consent state of your end-users.
There are a few distinct types of search intent, these four are most commonly used:
Search intent (also known as user intent) is the primary goal a user has when searching a query in a search engine. Many times, users are searching for a specific type of answer or resource as they search.
The Moz blog is undoubtedly one of the best to read if you're looking to stay on top of industry news related to SEO or inbound marketing initiatives. Any good digital marketer understands the importance of SEO, and how ever-changing the guidelines, rules, and regulations associated with search results can be.